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Marketing of health informaton materials : a case study of Africa na Medical Research Foundation (AMREF) Bookshop, Nairobi, Kenya /

Wanjala, Michael John Paul

Marketing of health informaton materials : a case study of Africa na Medical Research Foundation (AMREF) Bookshop, Nairobi, Kenya / Mi chael J. P. Wanjala - Kampala : Makerere University, 2006 - xi, 42 p. : ill. ; 30 cm.

Dissertation (BLIS) - Makerere University, 2006

Includes bibliographical references (p.35-6).

Subjects--Corporate Names:
Africana Medical Research Foundation (AMREF) Bookshop -- Marketing.

Subjects--Topical Terms:
Marketing -- Health information materials.

Dewey Class. No.: U 380.145 WAN

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Marketing of health informaton materials : a case study of Africa na Medical Research Foundation (AMREF) Bookshop, Nairobi, Kenya /