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An introduction to marketing /

Amarchand, D.

An introduction to marketing / by D. Amarchand and B. Varadharaj an. - 5th ed. - New Delhi : ikas , 1983 - xii, 322 p. : ill. ; 22 cm

Includes bibliographical references.

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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An introduction to marketing /