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The impact of advertising on book sales in Kampala : a case study of Mukono, Uganda and Makerere University bookshops /

Ekol, Geoffrey Sammy

The impact of advertising on book sales in Kampala : a case study of Mukono, Uganda and Makerere University bookshops / Geoffrey Samm y Ekol. - Kampala, 1998. - xiii, 78 p. : ill.; 30 cm.

Dissertation (BLIS) - Makerere University, 1998

Includes bibliographical references (p.67-68)

Subjects--Topical Terms:
Advertising -- Books -- Uganda.
Booksellers and Bookselling -- Uganda.

Dewey Class. No.: 381.45002

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The impact of advertising on book sales in Kampala : a case study of Mukono, Uganda and Makerere University bookshops /