Managing media organizations : effective leadership of the media /
Lavine, John M.
Managing media organizations : effective leadership of the media / John M. Lavine, Daniel B. Wackman. - New York : Longman, c1988. - x, 454 p. : ill. ; 24 cm. - Longman series in public communication .
Includes bibliographical references (p. 393-436) and index.
0582286344
Mass media--Management.
659
Managing media organizations : effective leadership of the media / John M. Lavine, Daniel B. Wackman. - New York : Longman, c1988. - x, 454 p. : ill. ; 24 cm. - Longman series in public communication .
Includes bibliographical references (p. 393-436) and index.
0582286344
Mass media--Management.
659