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Determinants of demand for newspapers in Uganda : a case study of the New Vision newspaper /

Nandyose, Christine Kasirye.

Determinants of demand for newspapers in Uganda : a case study of the New Vision newspaper / Nandyose Christine Kasirye. - Kampala, 2001. - ix, 77 p. : ill. ; 30 cm.

Unpublished thesis (M.A., Econ.Pol.& Plan.) - Makerere University, 2 001.

Includes bibliographical references (p. 64-67).

Subjects--Topical Terms:
Newspapers--Marketing.

Dewey Class. No.: 070.5722

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Determinants of demand for newspapers in Uganda : a case study of the New Vision newspaper /