Social moblization and social marketing in developing communities : lessons for communicators /
McKee, Niell.
Social moblization and social marketing in developing communities : lessons for communicators / Niell McKee. - Malaysia : Southbound, c1992. - 208 p. : ill. ; 24 cm.
Includes bibliographical references.
9839054015
Social marketing.--Marketing --Developing countries.----
Public health --Social aspects.--Developing countries.----
Social change.----Developing countries.----
Health education ---- Social aspects.--Developing countries.----
362.1042
Social moblization and social marketing in developing communities : lessons for communicators / Niell McKee. - Malaysia : Southbound, c1992. - 208 p. : ill. ; 24 cm.
Includes bibliographical references.
9839054015
Social marketing.--Marketing --Developing countries.----
Public health --Social aspects.--Developing countries.----
Social change.----Developing countries.----
Health education ---- Social aspects.--Developing countries.----
362.1042