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Managing marketing /

Palmer, Roger

Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper - Amsterdam : Elservier, 2007 - xi, 380 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9780750668989

Subjects--Topical Terms:
Marketing --Management------

Dewey Class. No.: 658.8

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Managing marketing /