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Marketing for nonprofit organizations /

Kotler, Philip.

Marketing for nonprofit organizations / Philip Kotler. - 2nd ed. - New Delhi : Prentice-Hall, 1985. - xv, 528 p. : ill. ; 24 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references: (p. 633-634) and indexes.

ISBN: 0135561426

Subjects--Topical Terms:
Nonprofit organizations--Marketing.--United States
Nonprofit organizations--Marketing--Case studie s.--United States
Marketing.
Corporations, Non-profit.

Dewey Class. No.: 658.8 KOT

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Marketing for nonprofit organizations /