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Marketing management : analysis, planning, and control /

Kotler, Philip.

Marketing management : analysis, planning, and control / Phili p Kotler. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xi, 722 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0135579759

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 KOT

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Marketing management : analysis, planning, and control /