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Persuasion : understanding, practice, and analysis /

Simons, Herbert W., 1935-

Persuasion : understanding, practice, and analysis / Herbert W . Simons. - New York: Random House, 1976. - xvi, 382 p. : ill. ; 25 cm. - Addison-Wesley series in speech communication .

Includes indexes.

Bibliography: p. 354-374.

ISBN: 0201070820

Subjects--Topical Terms:
Persuasion (Rhetoric)

Dewey Class. No.: 809.5 SIM

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Persuasion : understanding, practice, and analysis /