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Advertising message and performance for coca cola soft drink brand i n Uganda /

Nuwamanya, Herbert Tibagambirwa.

Advertising message and performance for coca cola soft drink brand i n Uganda / by Herbert Tibagambirwa Nuwamanya - Kampala, 2005. - 75 p. : tables; 30 cm.

Dissertation (M. SC. Marketing ) - Makerere University, 2005.

Includes bibliographical references (p. 66-70.)

Subjects--Topical Terms:
Advertising-to-sales ratio ----Uganda----
Coca cola (Registered trademark) ----Uganda----
Market surveys ----Uganda----

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Advertising message and performance for coca cola soft drink brand i n Uganda /