Marketing management : text and cases /
Czinkota, Michael R.
Marketing management : text and cases / Michael R. Czinkota, M asaaki Kotabe, David Mercer. - Cambridge, Mass. : Blackwell, 1997. - xxii, 675 p.: ill. ; 24 cm.
Includes indexes
1557866953 (pbk.)
Marketing--Management.
Marketing--Management--Case studies.
658.8 CZI
Marketing management : text and cases / Michael R. Czinkota, M asaaki Kotabe, David Mercer. - Cambridge, Mass. : Blackwell, 1997. - xxii, 675 p.: ill. ; 24 cm.
Includes indexes
1557866953 (pbk.)
Marketing--Management.
Marketing--Management--Case studies.
658.8 CZI