Marketing in the tourism industry : the promotion of destination regions /
Marketing in the tourism industry : the promotion of destination regions /
edited by Brian Goodall and Gregory Ashworth.
- London : Croom Helm, c1988.
- 244 p. : ill. ; 23 cm.
These articles are a result of an international workshop which was h eld Sept. 21-24, 1986, at Reading, United Kingdom.
Includes bibliographies and index.
0709958110 : ¹27.50 (est.)
87-031035
Tourism--Marketing.
380.14591 MAR
These articles are a result of an international workshop which was h eld Sept. 21-24, 1986, at Reading, United Kingdom.
Includes bibliographies and index.
0709958110 : ¹27.50 (est.)
87-031035
Tourism--Marketing.
380.14591 MAR