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Strategic communications management : making public relations wor k /

White, Jon

Strategic communications management : making public relations wor k / Jon White, Laura Mazur. - Harlow : Addison-Wesley Publishing , 1995.repr.1998. - xvi, 277p. : ill. ; 24 cm. - The E.I.U series. .

Includes bibliographical references (p.269-271) and index.

ISBN: 0201593769

Subjects--Topical Terms:
Public relations--Corporations
Communication in management
Corporate image
Public relations--Corporations--Case study

Dewey Class. No.: 659.2

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Strategic communications management : making public relations wor k /