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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed. - New Delhi : Prentice hall of India, 2005 - xxxi, 651 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 8120328256

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT

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Principles of marketing /