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The CIM handbook of selling and sales strategy /

Jobber, David.

The CIM handbook of selling and sales strategy / David Jobber. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institu te of Marketing , 1997. - xi, 320p.; 26 cm. - The marketing series. .

ISBN: 0750631163

Subjects--Topical Terms:
Sales management

Dewey Class. No.: 658.81

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The CIM handbook of selling and sales strategy /