UNIVERSITY LIBRARY CATALOGUE

The influence of the liberalisation of the economy on newspaper adve rtising: case study of the New Vision /

Kaligirwa, Geraldine

The influence of the liberalisation of the economy on newspaper adve rtising: case study of the New Vision / Geraldine Kaligirwa - Kampala : Makerere University, 1999 - v, 64 p.: ill. ; 30cm.

Dissertation (Mass. Comm.) - Makerere University, 1999

Includes bibliographical references.


Advertising--Newspapers--Uganda.

659.1