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Advertising and integrated brand promotion, 5e / Thomas C. O'Guin n, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Australia : South-Western Cengage Learning, c2009.Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: - 9780324568622 (student ed.)
- 0324568622 (student ed.)
- 9780324569407 (instructor's ed.)
- 0324569408 (instructor's ed.)
- Advertising & integrated brand promotion
- 659.1 22
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
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Main Library - IDA Extension | Q 659.1 OGU (Browse shelf(Opens below)) | Available | 001146267 | |
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Books - Open Access
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Main Library - IDA Extension | Q 659.1 OGU (Browse shelf(Opens below)) | Available | 001146268 | |
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Books - Open Access
|
Main Library - IDA Extension | Q 659.1 OGU (Browse shelf(Opens below)) | Available | 001146266 |
Includes bibliographical references and indexes.
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