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Marketing management : knowledge and skills / J. Paul Peter, J ames H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Irwin, c2013.Edition: 11th edDescription: xvii, 796 p. : ill. (some col.) ; 26 cmISBN:
  • 9780077861056 (alk. paper)
Subject(s): DDC classification:
  • 658.8  23
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Jinja Campus 658.8 PET (Browse shelf(Opens below)) Available 001231742

Includes bibliographical references and index.

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