Includes bibliographical references and index.

Foreword: Bringing in the reader / Ken Hyland -- 1. Networking engag ement in professional practices: Towards an integrative view / Carmen S ancho Guinda -- 2. Positioning and proximity of reader engagement: Auth orial identity in professional and apprentice academic genres / Feng (K evin) Jiang and Xiaohao Ma -- 3. Authorial engagement in business email s: A cross-cultural analysis of attitude and engagement markers / Mar âia Luisa CarriPastor -- 4. Challenging the concept of pure objectivity in British and Spanish hard news reports: The case of the Second Leban on War / Anne McCabe and Isabel Alonso Belmonte -- 5. Rebuilding trust in the banking sector: Engaging with readers in corporate press release s / Yvonne McLaren-Hankin -- 6. Interrogative engagement as a pragmatic and textual function in Legal Studies / Michele Sala -- 7. Patients en gaging their doctors in the doctor-patient relationship: Discourse pers pectives on relationship-centred care / Robyn Woodward-Kron, Emily Wils on and Jane Gall -- 8. 'Let's have that conversation on next quarter's call': (Dis)engagement markers in Q&A sessions of earnings conference c alls / Belinda Crawford Camiciottoli -- 9. Multiplying engagement: Visu al-verbal intersemiosis in an online medical research article / Daniel Lees Fryer -- 10. Researchers' move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building processes / Jan Engberg and Carmen Daniela Maier -- 11. Recruitment websites and the socialization of new employees: Dialog icity and graduation / Ruth Breeze -- 12. Verbal and nonverbal engageme nt devices in business persuasive discourse: The elevator pitch / Merce des Dâiez Prados -- 13. Scifotainment: Evolving multimodal engagement i n online science news / Yiqiong Zhang -- 14. How much do U.S. patents d isclose? A generic game of hide-and-seek / Ismael Arinas Pelln -- 15. G estural silence: An engagement device in the multimodal genre of the ch alk talk lecture / Chloèe G. Fogarty-Bourget, Natasha Artemeva and Jann a Fox -- 16. Silence and engagement in the multimodal genre of synchron ous videoconferencing lectures: The case of Didactics in Mathematics / Mercedes Querol-Juliâan and Blanca Arteaga-Mart²nez -- 17. Organization al metadiscourse across lecturing styles: Engagement beyond language / Edgar Bernad-Mechand Inmaculada Fortanet-Gmez -- 18. Engagement of read ers/customers in the discourse of e-tourism promotional genres / Franci sca Suau-Jimâenez -- Notes on contributors -- Index.