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Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 2018Edition: 7th edDescription: xxviii, 514 p. ; 25 cmISBN:
  • 9781260083521 (pbk.)
Subject(s): DDC classification:
  • 658.8  23
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Jinja Campus 658.8 ZEI (Browse shelf(Opens below)) Available 001254266

Includes bibliographical references and index.

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