Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxvil le.

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Material type: Text

Text Lanham : Rowman & Littlefield, [2018]Edition: Third editionDescription: viii, 359 pages ; 26 cmISBN:

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Additional physical formats: Integrated mark eting communicationDDC classification:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Faculty of Social Sciences - Women and Gender Resource Center	658.802 B LA (Browse shelf(Opens below))	Available	001231288
Books - Open Access	Faculty of Social Sciences - Women and Gender Resource Center	658.802 B LA (Browse shelf(Opens below))	Available	001231289

Includes bibliographical references and index.

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