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Fame & fortune : how successful companies build winning reputatio ns / Charles J. Fombrun, Cees B.M. van Riel.

By:

Fombrun, Charles J

Contributor(s):

Riel, C. B. M. van

Material type: Text

Text

TextSeries: Financial Times Prentice Hall booksPublication details: Upper Saddle River, NJ : Pearson Education, c2004.Description: xxviii, 273 p. : ill. ; 25 cmISBN:

0130937371

Other title:

Fame and fortune

Subject(s):

DDC classification:

659.1 22

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Includes bibliographical references and index.

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