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Essentials of corporate communication : implementing practices fo r effective reputation management / Cees B.M. van Riel and Charles J . Fombrun.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN:
  • 041532825X (hard cover)
  • 9780415328258 (hard cover)
  • 0415328268 (soft cover)
  • 9780415328265 (soft cover)
Subject(s): DDC classification:
  • 658.4/5  22
Contents:
Introduction : the communication system -- What is corporate communi cation? -- From communication to reputation -- Creating identity and id entification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the c ompany -- Communicating with key stakeholders -- Assessing the effectiv eness of corporate communication -- Applied reputation research -- Orga nizing corporate communication.
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Faculty of Social Sciences - Women and Gender Resource Center 658.45 RI E (Browse shelf(Opens below)) Available 001231100
Books - Open Access Books - Open Access Faculty of Social Sciences - Women and Gender Resource Center 658.45 RI E (Browse shelf(Opens below)) Available 001231101
Books - Open Access Books - Open Access Main Library - IDA Extension 658.45 RIE (Browse shelf(Opens below)) Available 001147277
Books - Open Access Books - Open Access Main Library - IDA Extension 658.45 RIE (Browse shelf(Opens below)) Available 001147278
Books - Open Access Books - Open Access Main Library - IDA Extension 658.45 RIE (Browse shelf(Opens below)) Available 001147279

Includes bibliographical references (p. [284]-301) and index.

Introduction : the communication system -- What is corporate communi cation? -- From communication to reputation -- Creating identity and id entification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the c ompany -- Communicating with key stakeholders -- Assessing the effectiv eness of corporate communication -- Applied reputation research -- Orga nizing corporate communication.

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