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Social marketing : improving the quality of life / Philip Kotl er, Ned Roberto, Nancy Lee.

By:

Kotler, Philip

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Material type: Text

Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2002.Edition: 2nd edDescription: xvi, 438 p. : ill. ; 24 cmISBN:

0761924345 (pbk. : alk. paper)

Subject(s):

DDC classification:

658.8

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