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Relationship marketing, service quality and customer retention in th e tourism industry / by Stella Namakula.

By: Material type: TextTextPublication details: Kampala, 2004.Description: xii, 90 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 338.4791
Dissertation note: Thesis (M.SC., MARKETING) - Makerere University, 2004.
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Item type Current library Status Barcode
Books - Open Access Books - Open Access Main Library - Africana Available 001061852
Books - Open Access Books - Open Access Main Library - Africana Available 001217450

Thesis (M.SC., MARKETING) - Makerere University, 2004.

Includes bibliographical references.

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