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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004.Edition: 10th edDescription: xxix, 661 p. : col. ill. ; 28 cmISBN:
  • 0131212761 (Pbk)
Subject(s): DDC classification:
  • 658.8
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Q 658.8 KOT (Browse shelf(Opens below)) Available 001291185

Includes bibliographical references and index.

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